Brand Identity
Your brand identity helps differentiate your business from the competition. It is your look and feel, and what you stand for. It’s the visual story you want to tell your customers.
We start with a strategy for your brand. Who is your audience? Who is your competition? What emotions does your brand need to bring out in your customers? How can you separate yourself from the crowd?
Once we establish your brand strategy, we work to construct the components of your brand identity and communication: logo, colors, typography, messaging and personality.
“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”
— David Ogilvy
